Do models have any say in the relentless gears of the fashion industry, when one day you’re in and the next day you’re out?
Just how much should they give away to prying eyes, selling those high-priced items, when its the models who are the true objects of desire? Do these items appear more attractive to consumers because a model is scantily clad? Hmmm just how much to expose? Is it a matter of principles or a matter of price?
In our society we are overexposed to nudity and suggestive images of sex are rife. The industry as a whole is unquestionably singing the ‘naked’ theme tune because we know it’s a formula that works. Sex sells- FACT. So when one highly successful 23-year-old model decides to make a stand on her morals it seems the industry is going to pause and raise an eyebrow. Please enter the timid Coco Rocha.
‘As a high fashion model I have long had a policy of no nudity or partial nudity in my photoshoots. For my recent Elle Brazil cover shoot I wore a body suit under a sheer dress, but recently discovered that the body suit was Photoshopped out to give the impression that I am showing much more skin than I actually was or am comfortable with. This was specifically against my expressed verbal and written direction. I’m extremely disappointed that my wishes and contract were ignored. I strongly believe every model has a right to set rules for how she is portrayed and for me these rules were clearly circumvented’ - Coco Rocha
When any model joins a model agency we are all handed lengthy contracts. Which inspired me to dig up my mine and there it is in black and white.
Do you shoot lingerie/swimwear?
Will you do partial nudity?
Will you do nudity?
Artistic nudity and/or full nudity?
Will you shoot fur?
Whatever our personal preference it’s all placed in a computer database as reference for potential clients to know what we will and wont do. Being a model for 15 years I have not heard of any model signing these contracts under any form of duress.
Models clearly decide the perimeters that they wish to work in; we do have a choice and can exercise our right to use it. Just because we live in a panty flashing society doesn’t mean we should drop our morals to the floor where our knickers are.
Can the outraged Coco Rocha sue? She certainly can, as her contract clearly stipulates ‘no nudity’ and ‘no airbrushing.’
So let’s have a look at this cover that’s causing all the fuss and tell me what you think…
SHOULD COCO SUE?